The countdown is on 💛
Why I wrote Twenty Minutes Is the New Hour, plus a special gift when you preorder.
Hi friends,
With the release date of Twenty Minutes Is the New Hour just around the corner (9/22!), one of the most meaningful parts of this season has been reading your early Goodreads reviews. Knowing these ideas are already resonating and helping people think differently about their relationship with time means more to me than I can put into words.
After touring for The Myth of the Nice Girl, I kept hearing the same thing from women I met. They didn’t just feel busy. They felt like they had lost control of their time.
The truth is, I felt that way too.
I knew there had to be a better way. So I started experimenting with small shifts that challenged everything I believed about productivity, perfectionism, and what it really takes to get meaningful work done. Those experiments changed not only the way I worked, but the way I lived.
In Twenty Minutes Is the New Hour, I share the four biggest time traps that quietly steal our days and the practical mindset shifts that help us break free from them. Whether you’re trying to spend less time in your inbox, make meetings more effective, stop overthinking every decision, or finally make progress on something you’ve been putting off, this book is about creating more space for the people, goals, and moments that matter most.
As a thank you to everyone who preorders, my team and I created something special: the 20-Minute Mindset Challenge.
It’s a flexible 4-week experience with simple daily exercises that each take 20 minutes or less. You can begin before the book arrives or work through it as you read. Each small step is designed to help you start reclaiming your time right away.
If you’ve been thinking about preordering, I would be so grateful if you’d do it today. Every preorder helps build momentum for launch week and gives this book the chance to reach more people who need it. As a thank you, you’ll receive the complete 20-Minute Mindset Challenge as a complimentary digital download.
I can’t wait to hear what resonates with you. More than anything, I hope this book helps you discover that creating more time isn’t about doing more. It’s about making room for what matters most.
Fran XO
Fran Hauser is a leading career expert and vocal champion of women in the workplace, the acclaimed author of The Myth of the Nice Girl, and the owner of Bedford Books in Bedford, New York. Her forthcoming book, Twenty Minutes Is the New Hour, will be published by Penguin Random House/Crown Currency in September 2026. She has spoken at over 200 organizations, including Meta, Google, Unilever, BlackRock, NPR, Mastercard, and The Conference for Women. Fran’s insights have appeared in Fortune, CNBC, Fast Company, Elle, Refinery29, and Business Insider.
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Fran XO